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Category Archives: The Sports World Today

New Age, New Age-ncies: Lebron in the Lead

Featuredby Dan Reaves 1 Comment

As sports media continues to expand across the globe and athletes begin to get press coverage and sponsorship offers before they even graduate high school, the future earnings potential for […]

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Sports vs. Everyday Life, Sports vs. Society, The Sports World Today

United We Stand: Big Papi Keeps Boston Strong

Featuredby Dan Reaves 2 Comments

Ok so let’s make this clear right from the start – I despise the Red Sox.  Everything about them from their stupid “playoff beards” to their poorly designed field to […]

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Sports vs. Everyday Life, Sports vs. Society, The Sports World Today

Believe with Caution: Rumors Becoming Truth, Heroes Becoming Liars

Featuredby Dan Reaves 5 Comments

I still remember those days back in 1998 and 1999 (I was 11 and my brother was 9) when we first became totally enthralled and consumed by the world of […]

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Sports vs. Everyday Life, Sports vs. Society, The Sports World Today

Apparently There Is An “I” in Branding…

May 1, 2013by Dan Reaves Leave a comment

Today’s Players Seem to Replace Team Pride with Personal Brands A brand. It is a specific set of traits, characteristics, level of quality, image and/or experiences that have become collectively […]

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Sports vs. Everyday Life, Sports vs. Society, The Sports World Today

The Best and Worst of The Drive’s Trip to the Final Four

April 10, 2013by Dan Reaves Leave a comment

The Drive’s writers + dad + brother-in-law + NCAA Championship Trophy As you may or may not have known, The Drive’s two writers (Dan and Jon) got the unique and […]

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The Sports World Today

March Madness 2013: First Weekend, Part II

March 26, 2013by Jon Reaves Leave a comment

I’m not sure what got a bigger workout this past weekend: the “recall” button on my remote control or the refresh button on my Twitter account. It was a brilliant […]

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The Sports World Today

March Madness 2013: First Weekend, Part I

March 25, 2013by Dan Reaves Leave a comment

Wow, what a crazy 1st weekend to NCAA Men’s Basketball Tournament. Every year I fear it won’t live up to the energy and excitement of the previous tournaments and every […]

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The Sports World Today

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